Local News Now LLC
Building the future of local news.

Advertise with us

Advertise with us

Our team believes that great local advertising helps to supplement great local content. Our aim is to partner with companies to create great local advertising that readers actually want to see and engage with.

We work with our advertisers to craft campaigns that are effective at reaching a large, local audience.

Our local advertising philosophy: 

  • Relevance: Communicate a value proposition that is genuinely of interest to your target audience readers.
  • Authenticity: Emphasize your local connection and communicate on a personal, native level.
  • Actionability: Give highly-engaged viewers a way to purchase, sign up or learn more.
  • Brevity: Readers value their time, so we help you keep it concise.

We offer sponsored content options as well as display advertising. Check out our media kits below, or drop us a line if you think you'd be a perfect fit for one of our sites. 


Boasting a highly-engaged audience of about a quarter million monthly users, ARLnow is nationally-recognized as one of the country’s most successful and innovative online-only local news outlets.

Our advertisers are passionate about Arlington and enhancing the local community. If you think you’re a good fit for our site, let us know.

The typical ARLnow reader is an affluent young professional between the age of 25-44, per Quantcast data and Google Analytics.

But we also reach a wide range of locals, including military families, local government leaders and long-time Arlington residents.

Audience composition:

  • Ages 25-44: 53%
  • Income $100k+: 51%
  • Has kids: 43%
  • Reading on mobile device: 43%
  • Repeat visitors: 82% of visits
  • Politically engaged: 79%


Founded in 2013, RestonNow.com is Reston, Virginia’s most-read local news and lifestyle publication.

Boasting a highly-engaged audience of around 70,000 monthly users, Reston Now is produced in Reston, for Reston.

The typical Reston Now reader is an affluent professional between the age of 35-54, per Quantcast data and Google Analytics.

Audience composition:

  • Ages 25-54: 67%
  • Income $100k+: 52%
  • Has kids: 52%
  • Reading on mobile device: 58%
  • Repeat visitors: 70% of visits
  • Politically engaged: 77%


PoPville is one of D.C.’s most-read local news and lifestyle publications, reaching hundreds of thousands of affluent young professionals each month.

PoPville’s hyper-engaged, millennial- and Gen X-focused audience is actively seeking out local information on real estate, apartments, restaurants, new local businesses, online services and more.

Dan Silverman, the force behind PoPville’s prolific local coverage, was recognized as the best local columnist/blogger by Washingtonian Magazine in 2017.

Prior accolades include multiple Best Local Blog honors in the Washington Post ExpressWashington City PaperWashingtonian and the Washington Blade.


Launching in September 2018 with more than 3,000 email subscribers and 1,500 Facebook followers, Tysons Reporter will be the first full-time news outlet dedicated to covering local happenings in the dynamic and developing Tysons community.

The site will cover daily happenings in Tysons as well as surrounding neighborhoods like McLean and Vienna.

Tysons Reporter is published by Local News Now, the locally-owned company behind the popular ARLnow (Arlington), PoPville (D.C.) and Reston Now (Reston and Herndon) sites.

Want more information about advertising on our sites?

We're here to help: email solutions@lnnllc.com or call (703) 348-0583 ext. 1. 

Or, fill out the form here.